Nike Run Free

Client - Nike Global Brand & Nike Running, 2012

Nike Run Free campaign was a JDI ( just do it ) initiative for the global nike brand group. The Run Free campaign gave 10 hard working nike community runners the opportunity to win a nike funded running trip of a lifetime. During the campaign the participating runners voted with their miles through the nike running app. Nike+ Running app miles went towards the epic remote location run of their dreams. After two months of calculation and hard work by the participants, the final epic run chosen was in #RunIceland. All of the winners were flown to Iceland for an unforgettable week of nike fueled runs.