Client - Nike Global Digital Brand, 2012 - 2013
This project was a free form exploratory collaboration with the Global Brand Team into what the future of Nike might look like online. In addition to strategy and design explorations, a fully responsive prototype was created as a real life proof of concept. A majority of this strategy & design thinking has since been implemented across nike.com & many other nike branded digital experiences.
Throughout the project we explored responsive prototypes for all four breakpoints. The experience flexed between Small, Medium, Large and a XL for full screen browsing. It was reflected in a evolving functioning prototype.
A great deal of homepage explorations were created by our team. Ultimately a variation of this exploration was the direction that went live. Utilizing dynamic GEO relevant modules allows for the page to reflect a personalized shopping experience anywhere in the world.
These contextual interactive look books were conceptualized to show off each season’s must haves in an immersive shopping vignette. Each of these look books would be tagged in the system to be associated with all relevant grid wall categories.
In an attempt to break away from the traditional side bar UX, a handful of new concepts were proposed to allow all of the filtering and sorting to be visible above the ‘fold’.
Contextual shopping was explored for Look Books, Category Grid Walls, Sport Landings and the Home Page. This is one example out of the many explored.
This Women’s Landing page is one of many explorations myself and the team proposed throughout the project. Elevating exciting content & relevant editorial stories while keeping the core functionality of the page was our goal.
There was a great deal of opportunity to elevate the PDPs to a more visually rich online shopping experience. This exploration was tied to the analogy that the PDP should act and feel like your dressing room, while adding to that experience with dynamic customer quotes, social UGC and Nike community integration.
A completely new global navigation was created which is still live to this day. There was a great deal of exploration into what ‘Utility’ moments should look and feel like on the site to differentiate themselves from the content of the site.
This global search exploration was envisioned to allow the customer to shop within the search tool. The search queries auto populate while they type, at which point the customer can use the contextual shopping utility to purchase the item that interests them.